Privacy policy
World One Beauty Co., Ltd. (“we” or “the Company”) sets out below its privacy policy regarding the handling of customers’ personal information on the e-commerce site SMOOTHY LAND (“this Site”) that it operates.
1. Business operator
Name: World One Beauty Co., Ltd.
Address: 3-3 Matsugasaki Kotakeyabu-cho, Sakyo-ku, Kyoto 606-0967, Japan
Telephone: 0120-240-723
Email: hello@smoothyland.com
2. Personal information we collect
In connection with your use of this Site, we may collect the following:
・Contact details such as your name, email address, telephone number and address
・Order details, delivery information and purchase history
・Information relating to returns and exchanges
・The content of your enquiries and our records of handling them
・Payment-related information such as credit card details
*Payment information may be collected and processed directly by the payment service provider; we do not retain card numbers.
・Technical information such as IP address, browser type, operating system, device information, browsing history and cookies
3. Purposes of use
We use the personal information we collect for the following purposes:
・Shipping products, processing payment and providing after-sales service
・Confirming order details and responding to enquiries
・Handling returns, exchanges and refunds
・Operating, maintaining and improving this Site
・Developing products and services, and improving their quality
・Informing you about new products and campaigns (only if you wish)
・Improving our services through analysis of usage
・Preventing fraudulent use and unauthorised access, and verifying identity
・Responding as required by law and other legally required action
4. Provision to third parties
We will not provide your personal information to third parties without your prior consent, except in the following cases:
・Where required by law
・Where necessary to protect a person’s life, body or property and it is difficult to obtain your consent
・Where particularly necessary to improve public health or promote the sound development of children, and it is difficult to obtain your consent
・Where it is necessary to cooperate with a national or local government body, or a party entrusted by one, in performing duties prescribed by law, and obtaining your consent could impede the performance of those duties
・Where personal information is transferred as a result of a merger or other succession of business
5. Outsourcing
We may outsource all or part of the handling of personal information to the extent necessary to achieve the purposes of use. We exercise necessary and appropriate supervision over such contractors.
・Provision of the e-commerce platform
・Payment processing
・Storage, packing and delivery of products
・Development, maintenance and operation of systems
・Access analysis
6. Handling of personal information overseas
The e-commerce platform, payment services and access analysis tools we use include services provided by companies located outside Japan. In connection with the use of these services, your personal information may be stored on servers outside Japan or processed outside Japan.
We exercise necessary and appropriate supervision over these contractors with respect to the protection of personal information.
7. Use of cookies
This Site uses cookies and similar technologies for the following purposes:
・Providing basic functions of this Site, such as maintaining your login state and the contents of your cart
・Improving convenience for you
・Analysing usage and improving our services
・Measuring the effectiveness of advertising and marketing
You may disable cookies in your browser settings, in which case some functions of this Site may become unavailable.
8. Access analysis
This Site uses Google Analytics to understand and improve how the Site is used. The tool collects information using cookies; this information does not identify individuals. Data collected is handled in accordance with Google’s privacy policy. You can stop this collection by changing your browser settings or by using the opt-out add-on provided by Google.
9. Security measures
We take the following measures to manage personal information safely and to prevent leakage, loss or damage:
・Organisational measures: appointing a person responsible for handling personal information and monitoring how it is handled
・Personnel measures: providing training and guidance to our staff
・Physical measures: controlling areas where personal information is handled and preventing theft of equipment
・Technical measures: access control and prevention of unauthorised external access
10. Disclosure, correction and suspension of use
If you request notification of the purpose of use, disclosure, correction, addition or deletion of content, suspension of use, erasure, or suspension of provision to third parties in respect of your retained personal data, we will respond within a reasonable period in accordance with law.
Please make such requests to the contact point below. We will respond after confirming your identity.
11. Personal information of minors
If you are a minor, please use this Site with the consent of a parent or guardian.
12. Changes to this policy
We may change this policy in response to amendments to laws or changes in our services. Changes take effect when posted on this Site.
13. Contact
For enquiries about this policy and the handling of personal information, please contact:
World One Beauty Co., Ltd.
3-3 Matsugasaki Kotakeyabu-cho, Sakyo-ku, Kyoto 606-0967, Japan
Telephone: 0120-240-723
Email: hello@smoothyland.com
Established: August 2026
This is a reference translation. The Japanese version is the authoritative text and prevails in the event of any discrepancy.